One of the most useful advertising media that retail stores can use comes in the form of banners and signs. In many cases, business owners still underestimate how unique signage options like custom banners can substantially impact their business revenue. Effective store signs and banners can reinforce your brand in people’s minds, as well as drive foot traffic into your store.
However, not all custom banners and temporary store signs will garner the results you want. In order to make people take notice, keep the following tips in mind:
- Use large-scale lettering and contrasting colors.
- Clearly present your products and services using a simple message.
- Be sure your contact information is visible.
- Use color, graphics, and lettering that fit your brand.
Three Ways To Use Banners And Signs To Boost Your Business
If you know you want to add some more signage to your promotional efforts, items like custom banners or other temporary signage options provide versatility and that extra opportunity to be noticed. Eye-catching banners can be completely customized to suit your needs while still using your fonts, colors, and logo. Be sure to order quality banners so that your message will be delivered without sagging, a key requirement for both readability and impact. As an added bonus, temporary banners and signs can be easily moved, which means that you can also take them with you to events and trade shows.
Here are three ways to use temporary banners and signs to support your business:
- Announce a grand opening or other special events.
Place a large, sturdy outdoor banner outside your storefront to grab the attention of potential customers and let them know about upcoming events. Banners aren’t just limited to outdoor promotion either. You can build excitement inside your store as well, highlighting special pricing and deals.
- Build your brand visibility.
When you regularly put out banners or other temporary signs, people will automatically start recognizing your business. Your message will need to be reinforced between seven and 20 times before people will remember it, and banners will help you build that recognition. While you can use custom banners right outside your store, there are also advantages to placing them within a two to five mile range from your location to increase your reach.
- Be a placeholder for permanent signs.
If you’re looking to create a permanent sign for your business but aren’t ready to order it yet, use banners to share your message in the meantime. You don’t want to lose business just because you don’t have a permanent sign.
Get Help Creating Temporary Signs For Your Store
Contact LOGOS Sign Studio to start creating your temporary signs and custom banners. Our experts will work with you to produce signage that delivers a strong first impression and enhances your brand’s image. Using the right material for the right application, not to mention the perfect colors and fonts, let LOGOS Sign Studio help you develop banners designed to make an impact.