In today’s relentlessly competitive and crowded marketplace, standing out isn’t just important for success: it’s essential for survival. Indeed, the worst thing that can happen to a business is becoming the best kept secret in their marketplace, and watching an ongoing stream of profitable customers head to the competition.
Fortunately, there is a proven way to avoid this fate, and help ensure that your business gets noticed and is “top of mind” with your target audience: add unique commercial signs to your marketing and advertising mix.
Here are some popular types of commercial signs worth considering:
- Digital Signs
Digital signs are an extremely effective way for your business to connect with customers and “start a conversation” by conveying customized messages regarding promotions, events, milestones, or anything else. Digital signs are available in a variety of sizes, shapes, and colors to fit your specific requirements and budget.
- Directional Signs
Also referred to as wayfinding signs, directional signs can be installed indoors or outdoors to point foot traffic and/or vehicle traffic to their desired destination. This not only optimizes the customer experience, but makes things more efficient for your staff, as they’ll be able to spend more time working and less time providing directions to customers!
- Monument Signs
Monument signs are functional signs that announce your location and convey important information — but that is just the beginning. They also blend seamlessly with your outdoor aesthetics and architecture, which enhances your brand and clearly elevates you above the competition. In addition, since monument signs are relatively lower to the ground compared to other sign types, they’re also ideal if you must comply with sign height or design restrictions imposed by your property manager/landlord or municipality.
The above are just some of the many types of commercial signs that can help your business stand out and get noticed 24/7/365. To learn more, contact the LOGOS Sign Studio team today at 281.810.9911 or [email protected]. We’re your trusted partner for high-quality, professional business signage.