Wayfinding / Directional Signage in Houston, TX

Wayfinding signs or directional signage improve your customers’ experience inside your workplace by allowing them to easily navigate your building. If your building lacks proper directional signage, customers will likely feel frustrated and lost when they can’t find what they’re looking for. Consequently, they might avoid your business altogether. This makes wayfinding signage a vital component of every business. However, they doesn’t have to be boring and can be customized to become an extension of your brand. Your directional signs can be designed to suit your sizing needs and made using your brand’s colors, fonts, and images to ensure that it perfectly matches your company’s aesthetic.

Wayfinding Signage
wayfinding signs

You should know where your customers are looking and what are they looking for. The design of wayfinding signage depends majorly on the type of facility they are being placed. But for directional signs to be effective, they should have a very clear and concise message which can be understood by looking at it once. In other words, it should provide clear visual communication. This also means that there should be no access information of any kind. Creating effective directional signs is important as ineffective wayfinding signage be a frustrating experience for your customers. This can reduce the chances for them to return to your facility and you can lose business.

Types of Wayfinding/Directional Signage in Houston, TX

If you are planning to get wayfinding signage for your business, we advise you to take a look on its different types as to design an effective wayfinding system, it is very important that you should have a clear understanding of every type and how you can include them in your signage strategy.
  • Directional Signs - the main purpose of these signs is to avoid confusion and lead the visitors to their desired location in a facility. Many times, they are considered as a synonym of wayfinding signage. They help visitors to maintain their flow while they are walking or driving and are placed at junctions or places where people look for directions.
  • Informational Signs – As the name suggests, their purpose is to provide visitors with information about the facility. This includes; historical facts, working hours, safety hazards, silent zone, etc.
  • Identification Signs – These signs identify the location for the visitors. They signify the name and type of the facility you have arrived at. For Example – Exam Hall, Building Name, Conference Halls, etc.
  • Regulatory Signs - These signs communicate the rules and regulations of the facility. This information is mainly about informing visitors on what they can and cannot do in a facility. They help in maintaining order and should not be neglected at any cost.

Whether it’s a temporary sign or an entire project that needs custom business signs in Houston, TX, contact Logos Sign Studio. Our team is well experienced with all kinds of business signs and we will be happy to take care of all your signage needs.

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Provide better customer service and easier navigation with custom wayfinding / directional signage.