Wayfinding / Directional Signage in Houston, TX
Wayfinding signs or directional signage improve your customers’ experience inside your workplace by allowing them to easily navigate your building. If your building lacks proper directional signage, customers will likely feel frustrated and lost when they can’t find what they’re looking for. Consequently, they might avoid your business altogether. This makes wayfinding signage a vital component of every business. However, they doesn’t have to be boring and can be customized to become an extension of your brand. Your directional signs can be designed to suit your sizing needs and made using your brand’s colors, fonts, and images to ensure that it perfectly matches your company’s aesthetic.
You should know where your customers are looking and what are they looking for. The design of wayfinding signage depends majorly on the type of facility they are being placed. But for directional signs to be effective, they should have a very clear and concise message which can be understood by looking at it once. In other words, it should provide clear visual communication. This also means that there should be no access information of any kind. Creating effective directional signs is important as ineffective wayfinding signage be a frustrating experience for your customers. This can reduce the chances for them to return to your facility and you can lose business.
Types of Wayfinding/Directional Signage in Houston, TX
If you are planning to get wayfinding signage for your business, we advise you to take a look on its different types as to design an effective wayfinding system, it is very important that you should have a clear understanding of every type and how you can include them in your signage strategy.
Whether it’s a temporary sign or an entire project that needs custom business signs in Houston, TX, contact Logos Sign Studio. Our team is well experienced with all kinds of business signs and we will be happy to take care of all your signage needs.